AutoTrader Must Test Drive Award

2018 Toyota Camry
The latest Toyota Camry offers major changes from the prior models, which is a difficult feat, considering prior models were pretty impressive. This Camry has attitude and shows Toyota is taking risks. Admittedly, the new Camry isn't just sporty and bold, it's also still the same reliable, roomy sedan that's always been highly popular in the United States, and it's priced reasonably to compete with rivals.

To see the video, click here.

Toyota Plant Puts Foreign Carmakers on Path to Pass Detroit in U.S. Production

January 11, 2018
Toyota Motor Corp.'s announcement Wednesday of Alabama as the home for a shared factory with Mazda Motor Corp. highlights a major shift in U.S. vehicle manufacturing: Foreign auto companies soon will build more cars and trucks in America than the Detroit giants. According to the Wall Street Journal, in the first quarter of 2018, foreign makers are expected to produce 1.4 million vehicles in the U.S., projects, equaling their American rivals for the first time. Already, the Big 3 are being outsold by non-U.S. rivals, as their share of American sales dwindled to 44 percent in 2017. A series of developments have fueled the shift. Japanese and other foreign companies - unencumbered by unions and decades of financial obligations to retired workers, and lured by U.S. states offering incentives - see an opportunity to bulk up their market share and localize production to mitigate risk. Meanwhile, executives at Ford, GM, and Chrysler are prioritizing profits over revenue, scaling back production of low-margin compact cars and sedans in favor of pricier and profit-rich trucks and sport-utility vehicles.

For the whole story, read more here.

Toyota Indiana Celebrates 5 Million Success Stories

September 21, 2017
Princeton, Ind., Sept. 20, 2017 - When long time team members Sandra and Andres Chaparro saw the first vehicle roll off the line in 1998, they felt a sense of pride and accomplishment knowing they'd had a hand building it. Little did they know; their hands would be busying building 4,999,999 more vehicles over the next 20 years.

For the whole story, please click here.

Toyota Provides $3 Million in Relief for Hurricane Harvey

August 30, 2017
Toyota Motor North America (TMNA) is partnering with Toyota Financial Services (TFS), The Friedkin Group, Gulf States Toyota (GST) and Toyota and Lexus dealers nationwide, to provide a combined relief effort of over $3 million to serve the people impacted by Hurricane Harvey. The group's relief efforts include funds to organizations such as SBP and American Red Cross, matching contributions, in-kind donations, volunteerism and donation of pre-owned vehicles.

For more information on these relief efforts, please click here.

Expanded TMNA R&D Campus Officially Opens in Michigan

May 4, 2017
One Toyota took a very, very big step earlier today. At a ceremony in York Township, Michigan, Toyota marked the official opening of the $154 million expansion of the Toyota Motor North America Research & Development (TMNA R&D) Purchasing and Prototype centers. In April 2014, TMNA CEO Jim Lentz announced the expansion as part of the One Toyota vision for the next 50 years. Along with the company's North American headquarters' move to Plano, Texas, Lentz said a major expansion would take place in Southeastern Michigan. Thursday, we saw the fruits of that effort.

"We are thrilled to celebrate our continued investment in Michigan, which contributes to our overall long-standing commitment to invest in America," Lentz said. "Expanding the Research and Development Campus in York Township is an incredible next step in Toyota's journey in the United States."The ceremony also marked the 40th anniversary of Toyota's North American research and development operations, a fact that wasn't lost on Shinichi Yasui, new president of Toyota Engineering and Manufacturing and executive vice president of TMNA R&D. "We now have a fully developed research and development operation in the heart of the auto industry in southeast Michigan, which will allow for deep collaboration between all departments, reinforcing our commitment to One Toyota," Yasui said. "I am excited to join the TMNA R&D team as we commemorate 40 years of engineering excellence here in Michigan."

For more on TMNA R&D's grand opening, click here.

Toyota, Lexus Pace J.D. Power Vehicle Dependability Study

Toyota dominated the just-released J.D. Power U.S. Vehicle Dependability Study (VDS), claiming honors for the top overall brand, top non-premium brand, top vehicle and the most model segment winners. VDS measures the number of owner-reported problems with vehicles during their third year of ownership. Rankings are determined by the number of problems per 100 vehicles. As such, the lower the score the higher the rated dependability. Lexus, with an overall score of 110, topped all brands for the sixth consecutive year. Toyota, at 123, finished third overall and 1st among non-premium brands. And Camry, at 76, had the lowest score among all individual models - premium and non-premium. By comparison, new and redesigned models averaged 174 while carryover models averaged 152. Toyota (Avalon, Camry, FJ Cruiser, Prius, Prius v, Sienna and Venza) and Lexus (ES, GS, and RX) captured 10 of J.D. Power's vehicle segments, the most of any manufacturer. GM came in second with just four. From its earliest beginnings, Toyota has strived to produce vehicles of the highest quality, dependability and reliability. Industry-recognized studies such as this help confirm that the company is achieving its objective.

You can read about the entire study by clicking here.

Toyota Tops Auto Industry for IIHS Safety Awards

For the third year in a row, Toyota has topped the Insurance Institute for Highway Safety's (IIHS) annual list of safety awards. Twelve Toyota and Lexus vehicles won IIHS awards in 2017, with nine receiving its highest award, the TOP SAFETY PICK+, the most of any manufacturer. "At Toyota, our focus remains on the safety and peace of mind of our customers," said Dino Triantafyllos, Toyota's North American Chief Quality Officer. "We are proud that our commitment to developing safe and reliable vehicles resulted in such a strong showing in 2017 TOP SAFETY PICK+ awards". According to IIHS, automakers were required to meet tougher criteria to be considered for the top 2017 awards, including headlight evaluations launched in 2016. Among this year's TOP SAFETY PICK+ recipients, the IIHS recognized the updated Toyota Corolla for improved small overlap crash protection and front crash prevention, as well as the Toyota Prius for its improved headlights. To receive a TOP SAFETY PICK AWARD, vehicles were required to achieve good ratings in five crashworthiness test, have an available front crash prevention system and have quality headlights. TOP SAFETY PICK+ award winners must also have a superior- or advanced- rated front crash prevention system with automatic braking capabilities.

2017 Toyota and TOP SAFETY PICK+ winners: Toyota Prius (built after August 2016), Toyota Corolla, Toyota Camry, Toyota Prius v,  and     Toyota RAV4

2017 Toyota TOP SAFETY PICK winners: Toyota Yaris iA and Toyota Avalon.

Toyota Brand Value Among World's Best

How much is Toyota's brand worth? Well, about $53.6 billion, making it the fifth most valuable brand in the world. Brand consulting agency Interbrand recently released its annual list of the Top 100 Global Brands. Toyota is right there in the top 5, behind only Apple, Google, Coca-Cola and Microsoft. Toyota moved up one spot from its sixth-place ranking in 2015. Making it by far the most valuable automotive brand in the world. Though 14 automotive brands made the Top 100, only Toyota and Mercedes-Benz (No. 9) cracked the Interbrand's list ranks brand value compiled from three main criteria:

  • The financial performance of the branded products or services
  • The role of brand in the purchase decision process
  • The strength the brand has to command a premium price or secure earnings for the company
You can see the entire list by clicking here.

Toyota Tops NADA Price Retention Study

Let's have a moment for the brilliance of the FJ Cruiser. We may not make it anymore, but it was fun and quirky, and allowed drivers to live out their off-roading dreams with the wonderment of a child opening their first Tonka truck. And if you bought a 2013 FJ Cruiser, turns out it was a pretty decent investment. The National Auto Dealers Association (NADA) Used Car Guide recently released its annual list of vehicles with the best retention rate. That blew away the competition in the Compact Utility category. Toyota vehicles top five other segments too.

Midsize Utility- 4Runner (70.4 percent)
Large SUV- Sequoia (62.7)
Midsize Van- Sienna (54.3)
Midsize Pickup- Tacoma (72.9)
Half-Ton Pickup- Tundra (64.8)

For more on the NADA study, click here and scroll down to Page 2.

RAV4 Makes Car Seat Honor Roll

You know how some cars are safer than others? And that's kind of a big deal for parents when they're looking for a car? Well, it totally helps to be in that group of vehicles that outside experts consider among the safest. Well, chalk up another victory for RAV4, which today was one of only six vehicles (out of 84 tested) named to Car Seat Honor Roll. gave RAV4 a perfect score in each category of a test performed by certified child passenger safety technicians. Those smart people tested with an infant seat, convertible seat and booster seat. "When it comes to car seats, the RAV4 is at the top of the class," said, praising the crossover SUV's large backseat to accommodate rear-facing baby seats. This completes a pretty nifty child safety double for Toyota brands. Both Prius and the Lexus RX were given a Good+ rating (the best possible) by the Insurance Institute for Highway Safety in LATCH (Lower Anchors and Tethers for Children) ease of use.

You can read all about RAV4's Honor Roll spin by clicking here.

Toyota Prius and Avalon Awarded 5-Star Overall Rating in NHTSA Crash Tests

The 2016 Prius and 2016 Avalon have received a 5-Star overall rating from the National Highway Traffic Safety Administration (NHTSA), the highest grade given by the agency. NHTSA measures vehicle performance in frontal, side and rollover crashes as part of its New Car Assessment Program.

These ratings apply to all MY2016 Prius vehicles built after April 4, 2016; and to all MY2016 Avalon Hybrid vehicles built after April 7, 2016.

To learn more about NHTSA's assessment of the Prius click here.

To learn more about NHTSA's assessment of the Avalon click here.